"BloomUp"isthetruestoryofHermesandBetta,anItaliancouplewhohavebeenexchangingforover4years.Thedocuflmhighlightstheirdailylifeontheonehand:atwork,athome,theirdaughterandinterests;andtheattractionfortheswingingworldanditspracticeontheother:meetings,parties,dinners,carsexandmuchmore.Everythingistoldandshown"withoutflters".Thecamera"pawns"thetwomaincharachterswithina"perverse"worldsweetenedbythesweetandgentlesoulofthecouple.
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